Between the need to grow the insurance workforce and the demand to onboard new insurance customers, millennials are key to the future success of many P&C organizations. It follows that insurers and their partners should be keenly aware of the places that are attracting these young adults born in the 1980s, who also are referred to as Generation Y (or Gen Y). Roughly a quarter of millennials relocated to a different city in 2022, according to a new report from SmartAsset. Some of them came from the same county or the same state. Others arrived from another state, and still others from abroad. The migration of people 25 to 44 years old into new communities tends to affect their housing markets, small businesses and social dynamics, the report said. SmartAsset sought to determine which cities are experiencing the biggest influx of millennials. Researchers tapped data from the U.S. Census Bureau 1-Year American Community Survey for 2022. Their study comprised 268 cities that had available data and at least 100,000 residents age 1 and older. See the accompanying gallery for the 15 cities with the biggest inflow of millennials in 2022. City population figures are from 2021. See also:

• The insurance industry and the millennial workforce
• What can insurers learn from millennials' obsession with pet insurance?
• Insurance for the TikTok generation