Agents want a product that will deliver on its promises, isn't too complex to use, and will continue to evolve. Photo: Tom Wang/Adobe Stock
Perhaps you've seen the recent red flags trend online. It's simple. People list their top three relationship red flags; some of them are funny, others are more serious. While these postings usually refer to peoples' personal relationships, the exercise can be a good one for any type of relationship, including the ones agents have with technology vendors.
In the insurance industry, agent and vendor relationships are often complex. Agencies are seeking digital capabilities and need to partner with solution providers to acquire them. But there are a lot of options, and it seems as if new providers pop up every day.
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