Marketing strategies are as individual and unique as the agencies implementing them, but they all share is the goal of bringing awareness to their business and brand and, in turn, drawing in new business. Even insurance agents with an established book of business must stay connected with their customers and community in order to sustain, and build their clientele. Some essential steps agents can take to successfully market their agency, according to Insureon, include:
- Create a well-designed website with a URL that's easy to remember.
- Keep in mind that many people access the internet from their phones, so be sure your website is mobile-friendly.
- Use social media – LinkedIn, in particular – for prospecting commercial clients.
- Create online slideshows, podcast and webinars to show customers the products you offer.
- Purchase online ad space, but try to avoid using pop-up ads or other methods that may annoy viewers.
Related:
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
NOT FOR REPRINT
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
