Insurance marketing has taken many forms over the years, but as more and more commerce moves online, agents and brokers have to constantly work to keep up with digital trends if they want to increase their visibility to potential customers. The prominence of smart phones has made social media one of the biggest marketing tools in the world, with an estimated 4.9 billion people accessing social media globally as of 2023, according to DemandSage. The most popular social platform is Facebook with 2.9 billion monthly users, followed by Whatsapp (2.7 billion), YouTube (2.68 billion), Instagram (2.5 billion), WeChat (1.67 billion) and TikTok (1.67 billion). Most people who participate in social media don't have just one account on a single platform, though, which can offer multiple opportunities for agencies and brokerages marketing on these platforms to reach a customer. People in India tend to have the highest average number of social media accounts per person (11.4), followed by those in the United States (7.1), the United Kingdom (6.9) and Canada (6.8). Creating an effective digital marketing plan can be overwhelming, even with plentiful platforms at your fingertips to share your content. The slideshow above offers seven strategies, courtesy of Coterie Insurance, that can help your agency or brokerage create a marketing plan fit for our increasingly cyber world.

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