"What I find interesting about humor, especially in insurance advertising, is folks can tell you the character, they will tell you the line or the story that was trying to be told, but many times they can't tell you the carrier. And so it's going to raise awareness, but it doesn't always translate to consideration or action," said CSAA Chief Marketing Officer Linda Goldstein. Credit: CSAA Insurance Group
Garnering more than 6.5 million YouTube views, CSAA's 2022 Rickroll marketing campaign was very effective from a business outcome and customer engagement perspective.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Steve Hallo
Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]
