The suit claims Geico's reporting of information and data, done without first getting informed, written consent from people watching content on its site, violates the Video Privacy Protection Act of 1988. (Credit: DCStockPhotography/Shutterstock)
A consumer advocate has launched a putative class action against Geico, claiming the national insurer is secretly reporting to Google user information and video-watching behavior for all those who watch videos on Geico's website.
"Visitors would be shocked and appalled to know that defendants secretly disclose to Google all of the key data regarding a visitor's viewing habits," the lawsuit, lodged in U.S. District Court in Los Angeles by plaintiff Jesse Cantu, claims.
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Jason Grant
Jason Grant is a staff writer covering legal stories and cases for the New York Law Journal, the National Law Journal and Law.com, and a former practicing attorney. He's written and reported previously for the New York Times, the Star-Ledger, the L.A. Times and other publications. Contact him at [email protected]. On Twitter, pls find him @JasonBarrGrant
