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Insurtech products are constantly evolving to meet the ever-changing needs of insurers and their policyholders. This rapid expansion into the technology space has changed how insurance is purchased, how claims are filed, and even how insurers communicate with customers.

However, in the midst of this technological evolution, it is important to remember that insurance is very much a relationship-driven business and insurers must never lose sight of the value of customizing the insurance experience for their policyholders.

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Patricia L. Harman

Patricia L. Harman is the editor-in-chief of Claims magazine, a contributing editor to PropertyCasualty360.com, and chairs the annual America's Claims Event (ACE), which focuses on providing claims professionals with cutting-edge education and networking opportunities. She covers auto, property & casualty, workers' compensation, fraud, risk and cybersecurity, and is a frequent speaker at insurance industry events. Contact her at [email protected]