The auto insurance industry continues to spend less on advertising year-over-year. (Kalyakan/AdobeStock)
Proficiency in metrics and data analysis is an essential skill for auto insurance marketers, but even some of the savviest marketers are using the wrong KPIs to measure success.
Over the past year, top auto insurers significantly reduced their marketing budgets, and reports indicate the auto insurance industry continues to spend less on advertising year-over-year. Industry veterans have seen this play out before. Budgets get tight, executives panic and the next thing you know, marketing is the first line item to see major cuts.
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