The survey saw an increase in the number of insureds who claimed they hadn't heard from their insurer at all over the course of a year; up from 34% in 2022 to 45% in 2023. (Credit: fizkes/Shutterstock.com)
Interest in using apps to purchase or switch insurance has increased, but once a policy is in place, 44% of customers still prefer human interaction, according to the recent Consumer Insights Survey from Duck Creek Technologies. Regardless of the method they use to purchase their policy, 93% of insureds said they are confident they have the proper coverage for their needs.
Most people (72%) buy their insurance directly from a provider, and 67% feel insurance providers' websites are the easiest and quickest method of purchasing policies – a major jump from Duck Creek's 2022 survey, in which only 40% said the same. Ease and speed of purchase aside, those who said they had purchased insurance through an app were the most confident in the security of their chosen method.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
