Insurers who set themselves apart from the pack by offering easy-to-use digital tools that allow customers to apply for coverage, make claims, update accounts and renew policies while proactively communicating with their users stand the best chance of holding on to them. Insurers who set themselves apart from the pack by offering easy-to-use digital tools that allow customers to apply for coverage, make claims, update accounts and renew policies while proactively communicating with their users stand the best chance of holding on to them. (Photo: REDPIXEL/Adobe Stock)

After a year of record-breaking price increases, many Americans are searching for ways to protect their bank accounts. For insurers, this means even the most loyal of policyholders — those who bundle their homeowners and auto insurance with the same carrier — are at risk of ditching their policies and flocking toward competitors with cheaper rates.

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