Today's policy shopper is comfortable using a variety of digital channels to communicate with family and friends. They have come to expect the same level of comfort when shopping for an insurance policy. Today's policy shopper is comfortable using a variety of digital channels to communicate with family and friends. They have come to expect the same level of comfort when shopping for an insurance policy. (Photo: Dragonstock/Adobe Stock)

It's no secret that personalized insurance offerings and services are one of the biggest differentiators for insurers, as some 80% of customers have come to expect from their insurance company. One of the priority areas insurers can personalize is the policy lifecycle.

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