In 2021, GlobalData's survey, "any energy provider" topped the list of alternative providers from which customers had purchased, or would purchase, home insurance. In 2022, however, energy providers saw the largest drop in interest among all alternative insurers. (Credit: A_stockphoto/Shutterstock.com)
U.K. insurance customers showed declining interest in alternative home insurance options in 2022 compared to the previous year, according to GlobalData's 2022 U.K. Insurance Consumer Survey. Big tech, energy and communications players have long posed a threat to traditional insurance carriers should they chose to enter the space, but a drop in interest in purchasing insurance from these companies may signal declining trust from consumers.
"Although reduced consumer interest in these alternative providers is clear, it still remains a significant threat to the home insurance industry," Ben Carey-Evans, senior insurance analyst at GlobalData, said in a release. "The greatest threat across the industry as a whole may be embedded insurance. While it is less of a threat within home insurance specifically, product manufacturers (such as mobile providers or car manufacturers) offering insurance at the point of sale offers convenience to customers, so it is a growing trend to watch."
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
