The future of insurance marketing
Our guest on this week's episode of Insurance Speak is Ifty Kerzner, co-founder and president of Kissterra.
According to a report from Grandview Research, the global insurtech market was valued at $3.85 billion in 2021, and it is expected to expand at a compound annual growth rate of 51.7% through 2030. Increasing numbers of insurance claims have led insurers to tap into new technologies to keep up, but one area where we often neglect discussing technology in insurance is marketing.
Our guest on this week’s episode of Insurance Speak is Ifty Kerzner, co-founder and president of Kissterra – the world’s first insurance marketing operating system. Kerzner is a tech entrepreneur who has spent the majority of his career investing in founding and managing companies focused on financial services and data management.
He recently sat down with PC360 to discuss how insurers can best tap into available technology resources in order to improve their marketing strategies and customer acquisition. You can listen to the full podcast above or subscribe to Insurance Speak on Spotify, Apple Music or Libsyn.
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