Insurance agents increasingly want easier digital solutions, says Afficiency CEO Mark Scafaro. (Photo: maroke/Adobe Stock) Insurance agents increasingly want easier digital solutions, says Afficiency CEO Mark Scafaro. (Photo: maroke/Adobe Stock)

As 2023 unfolds, Mark Scafaro sees insurance distribution technology startups going down a similar path: Where once they tried to reach consumers directly by cutting out insurance agents, now they are pivoting toward working with agents.

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Allison Bell

Allison Bell, a senior reporter at ThinkAdvisor and BenefitsPRO, previously was an associate editor at National Underwriter Life & Health. She has a bachelor's degree in economics from Washington University in St. Louis and a master's degree in journalism from the Medill School of Journalism at Northwestern University. She can be reached through X at @Think_Allison.