More than 180 million Americans will shop in-store or online from Thanksgiving Day to Cyber Monday, according to the National Retail Federation, which expects to see a record number of shoppers this year.
In-store Black Friday sales will drive the most traffic as 72% of shoppers plan to make purchases on November 24, 2023. Slightly less than 40% of shoppers said they'll partake in Cyber Monday deals.
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