For all of the benefits of straight-through processing, it does have an Achilles' heel. Automated transactions rely on user input. When consumers type in their personal information, there are almost unlimited opportunities for errors and every one of these mistakes can have catastrophic consequences on the back end. (Credit: garrykillian/Stock.adobe.com)
Modern businesses need two things to survive. The first is a flawless customer experience. It is not enough to have great products or services, customers want instant gratification. According to a report by Salesforce, 45% of consumers have said they will switch brands if a business doesn't anticipate their needs.
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