Budgets for recognition programs are straightforward, typically based on a percentage of payroll (1.5% to 2%). Budgets for incentive programs have more variables, but in all cases, the revenue they generate should exceed the budget. (Credit: Satenik Guzhanina/Shutterstock.com) Budgets for recognition programs are straightforward, typically based on a percentage of payroll (1.5% to 2%). Budgets for incentive programs have more variables, but in all cases, the revenue they generate should exceed the budget. (Credit: Satenik Guzhanina/Shutterstock.com)

We all need motivation. Getting back to work on a Monday morning. Cleaning out the garage. Starting a new fitness program. We want the results. But that doesn't mean we're motivated to start.

That's one reason insurance companies have incentive programs. Yes, people who become insurance agents want to help people. But just like navigating all the information about healthy eating, it can be complicated to find the right product for each customer. A little motivation can provide that spark to plunge into policies.

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