Don't let your office tools create confusion
it is vital that employees are well supported as companies implement new digital-adoption strategies.
The software small businesses implement can directly affect productivity, so it’s in the interest of small and medium-sized business owners to know which ones are considered the most complicated to use.
Accounting software tool QuickBooks appears to generate the most confusion for users, as it was the most frequently searched.
That’s according to a report from Digital-adoption.com, which used Google search data to decipher which digital work tools require the most support to understand and use.
The report paired 275 popular office apps with 35 phrases commonly associated with support to come up with the top 10 most Googled software. The data came from SEO tool Ahrefs, according to the report, which identified the volume of global and U.S.-based searches each month on average.
QuickBooks comes up in Google searches about 68,320 times a month, according to the report, which said the most common of those searches was ”QuickBooks customer service,” Googled 19,000 times a month in the U.S. The second most common was “QuickBooks support,” searched about 12,000 times a month.
“QuickBooks searches also have the largest volume and share of U.S. traffic out of any app in the top 10, which means that even though it is arguably the most well-established in the country, it receives the highest amount of queries from people that need help and support to understand it,” Digital-adoption.com said in a press release. “These results show that as companies implement digital adoption strategies, it is vital that their employees are well supported to ensure that the approach is implemented effectively and brings clear benefits rather than confusion.”
Next up was Microsoft Excel, which came up in approximately 49,490 monthly searches. “How to use Excel” was searched 9,600 times a month, and almost half of all global monthly searches for “Excel help” came from the U.S.
The third most Googled office software, according to the report, is e-commerce platform Shopify, which featured in 44,720 estimated monthly searches. The most frequently searched terms are “What is Shopify,” “Shopify customer service” and “Shopify support,” with 15,000, 8,400 and 7,800 monthly searches from the U.S., respectively.
Here’s the full list of results from Digital-adoption.com:
U.S. Average Monthly Support Searches by App
QuickBooks — 68,320
Microsoft Excel — 49,490
Shopify — 44,720
Salesforce — 39,420
Square — 34,510
Microsoft OneDrive — 26,140
Microsoft Teams — 25,780
Zoom — 24,300
WordPress — 24,290
DropBox — 21,730
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