"Finding the right home insurance policy can be a time-consuming and confusing task, with quotes that often leave out essential coverage in order to lead with the lowest price," Jonathan Feifs, general manager of Amazon's European Payment Products, said. (Credit: Amazon)
When it comes to modern insurance customer expectations, an often-heard refrain is for the need to offer the "Amazon" experience, which is the short way of saying a personalized, streamlined, seamless and always-on shopping experience. Taking this idea head on, the bookseller-turned-online-shopping leviathan is entering the insurance aggregation sector with the launch of its Insurance Store, which the company claims will allow U.K. consumers to request and review quotes, select a home insurance policy and checkout through Amazon.co.uk.
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Steve Hallo
Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]
