Agents of the future must use video to their advantage, whether it's by marketing themselves to their clients directly on channels like YouTube or by creating digital proposals, a trend that accelerated during the pandemic and shows no signs of slowing down. (Credit: Adobe Stock)
Across the board, finding the right talent is more challenging than it's ever been for independent agencies. And with new talent trends emerging daily — encompassing everything from hybrid work and the Great Resignation to quiet quitting and even quiet firing — the challenges continue to mount for independent insurance agencies to recruit and retain talent.
Competing for the best agents is far different today than it was just 24 months ago. Employees aren't as interested in straight career paths as they once were. Instead, they're willing to look outside of their industries to find opportunities that best match their situations and sensibilities. While sign-on bonuses and higher wages offer quick fixes, the secret sauce for agencies is to blend attractive compensation with opportunities that better align with prospective agents' work-life balance.
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