Policyholders are becoming more weary of data-sharing, Policygenius reports

More than 60% of U.S. policyholders said they wouldn’t install a smart-home device that collects personal data for an insurance discount.

Policygenius looked specifically at video doorbells and found that 77% of Americans wouldn’t install a doorbell camera that shares facial recognition data in exchange for a discount. In 2021, 67% of Americans said the same. (Credit: BrandonKleinVideo/Shutterstock.com)

When it comes to apps that collect driving behavior or store location data, 68% of Americans said they would not install such a device no matter how much the insurance discount was, according to Policygenius. Last year, 58% of Americans said the same.

The same amount (68%) also said they wouldn’t install a dashboard camera in exchange for an insurance discount. Among those that would install a dashcam, 74% said they would only do so if it cut their insurance bill by at least half.

Policygenius reported none of the personal auto insurance companies it reviewed offers dashcam discounts, but there are commercial insurers that offer discounts for deploying this technology.

Additionally, only 32% of Americans would use telematics if they offered a discount, but 67% they would do so only if using an app would lower their rates by more than half. Just 11% said they would use a telematics app regardless of the size of the discount.

A similar sentiment was expressed for sharing data with home telematics programs and devices.

Along the same lines, just 35% of home and renters policyholders said they would install a smart home device, but 68% of those people would only do it if their insurance bill would be cut in half or more. Around 11% would install a smart home device for a discount of any amount.

Policygenius looked specifically at video doorbells and found that 77% of Americans wouldn’t install a doorbell camera that shares facial recognition data in exchange for a discount. In 2021, 67% of Americans said the same.

Slightly less than one-quarter said they would install a doorbell camera for a discount, but doing so would have to cut their home insurance by at least half. Just 8% of insureds said they would be comfortable installing a video doorbell that shared facial recognition with a third party, Policygenius reported.

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