A basic tenet of marketing is to provide a unique, engaging and, in the digital era, highly personalized experience. To achieve this, providers need to enhance a number of key technologies like data collection and analysis. (Photo: Sikov/Adobe Stock)
Insurance providers were certainly not immune to the disruptions caused by COVID-19. Just as it disrupted manufacturing, supply chains, travel and other commercial sectors, insurance companies have had to adjust rapidly to the dramatic changes the pandemic brought to daily life. A recent survey by NielsenIQ data showed that 67% of consumers have changed their buying habits due to the virus, and this would include the consumption of insurance products and services.
Across the economic spectrum, businesses are turning to business-to-consumer (B2C) models in order to maintain their competitive advantages, and insurers are no exception. By engaging directly with consumers via websites, mobile apps and other tools, insurers are able to deliver services at a lower cost and provide higher levels of service.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
