Brand-building can certainly happen in-person – but social media is where you tell a cohesive story. (Credit: AdobeStock)
Social media has never been more important for building an insurance business than it is today. While in-person connections are still key to building strong business relationships (especially in B2B and wholesale insurance), that doesn't mean social media isn't a crucial part of the puzzle. Ideally, you want your social media strategy, including content development, to work hand-in- hand with your in-person business development efforts.
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