By automating email newsletters and creating new leads with marketing analytics, agents can communicate with clients and prospects in a target and efficient way, freeing up more time to focus on connecting with high-value clients and recommending tailored insurance premiums. (Credit: Blue Planet Studio/Stock.adobe.com)
Agents, do your clients really understand what is covered under their home insurance policy? Of course, there are some who do, but too many don't know about what's included — or excluded — from their coverage. In fact, survey data from Plymouth Rock Assurance showed that only 30% of homeowners are confident they know what is covered by their home insurance policy, demonstrating a real need for agents to put more effort into educating clients on the value of their policies.
Many independent agents are themselves small business owners, and therefore pressed for time and resource constrained when it comes to managing customer relationships (while attracting new customers).
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