By automating email newsletters and creating new leads with marketing analytics, agents can communicate with clients and prospects in a target and efficient way, freeing up more time to focus on connecting with high-value clients and recommending tailored insurance premiums. (Credit: Blue Planet Studio/Stock.adobe.com)
Agents, do your clients really understand what is covered under their home insurance policy? Of course, there are some who do, but too many don't know about what's included — or excluded — from their coverage. In fact, survey data from Plymouth Rock Assurance showed that only 30% of homeowners are confident they know what is covered by their home insurance policy, demonstrating a real need for agents to put more effort into educating clients on the value of their policies.
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