Social media's impact on reputational risk. Customers no longer require the best bargain, and often place values such as equity and inclusion, or environmentally friendly practices above the needs of their pocketbook. (Photo: REDPIXEL/Adobe Stock)

A customer, who happens to have an Instagram following in the tens of thousands, snaps a selfie. In the background are hundreds of cattle packed into a small, muddy enclosure and being fed by a dozen workers wearing tattered clothing. The caption reads, "Bob's Fast Food imports beef from a factory farm in central Asia where the workers don't have shoes. You are what you eat, don't support animal and worker abuse. #humanrights #animalrights #boycottbobs @BobsFastFood"

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