The problem of altered digital media is not entirely new to insurance. While photo editors began to proliferate many years ago, deepfakes have complicated the problem exponentially by making it harder to detect digital media fraud. The problem of altered digital media is not entirely new to insurance. While photo editors began to proliferate many years ago, deepfakes have complicated the problem exponentially by making it harder to detect digital media fraud. (Illustration by Boris Semeniako)

From exaggerated claims to the creation of fake assets, AI-generated images and videos call for protective action by insurers to defend against this burgeoning form of fraud. If you read the September/October 2021 Claims Magazine article entitled, Deepfakes: An Insurance Industry Threat, you are familiar with the threat that deepfakes and synthetic media, in the form of photos and videos, pose for the insurance industry.

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