Today, insurers need to leverage data-driven predictive insights that augment human intelligence to deliver superior business outcomes whether in pricing, claims, underwriting, operations — or sales and marketing. (Credit: Peshkova/Shutterstock) Today, insurers need to leverage data-driven predictive insights that augment human intelligence to deliver superior business outcomes whether in pricing, claims, underwriting, operations — or sales and marketing. (Credit: Peshkova/Shutterstock)

While data and analysis have always been at the heart of the insurance industry, analytics is becoming an increasingly essential component of every insurance profession and business.

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