Adjuster attitude and approach was the most frequently mentioned (46%) primary reason for 5-star ratings, and the second-most mentioned factor (23%) in 1-star ratings. According to the survey report, these factors make it the largest contributor to customer satisfaction. (Credit: 13_Phunkod/Shutterstock.com) Adjuster attitude and approach was the most frequently mentioned (46%) primary reason for 5-star ratings, and the second-most mentioned reason (23%) for 1-star ratings. According to the survey report, these factors make it the largest contributor to customer satisfaction. (Credit: 13_Phunkod/Shutterstock.com)

When it comes to online reviews, it's all about the stars. Often, while shopping for carriers, customers will seek out these reviews to see how satisfied other customers have been with that company's claims process. In a new survey, Hi Marley explores what it takes to ensure potential customers are seeing five stars when they search your agency.

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Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].