More advanced vehicles are now tracking the useful life of a car's engine oil, wear on brake pads, and alerting drivers to hazards. The logical next step from an insurer's perspective is to tie that data to your insurance premium. (Syda Productions/Shutterstock.com)
The insurance community is in the midst of figuring out the future of distribution. Some say embedded insurance will be a key factor going forward, while others want to make insurance "more relevant" and get closer to the consumer, like McKinsey's report that discusses "re-establishing their vital role in customers' lives." Some are taking the approach of heavily investing in the prevention side through the use of Internet of Things (IoT) devices or telematics, but do consumers want to think about insurance more often?
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