The more you can showcase your knowledge and capabilities, the better equipped you will be to provide the superior service your clients expect. (Mediteraneo/Adobe Stock)
Client acquisition and client retention are both integral factors to efficiently grow your book of business. If you fail to add a sufficient number of new clients or lose a lot of existing clients, your book will struggle to grow.
The internal sales processes for acquisition and retention are similar yet different. It is important to understand and embrace both processes, as they are each equally important to achieving true book growth.
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