The more you can showcase your knowledge and capabilities, the better equipped you will be to provide the superior service your clients expect. (Mediteraneo/Adobe Stock) The more you can showcase your knowledge and capabilities, the better equipped you will be to provide the superior service your clients expect. (Mediteraneo/Adobe Stock)

Client acquisition and client retention are both integral factors to efficiently grow your book of business. If you fail to add a sufficient number of new clients or lose a lot of existing clients, your book will struggle to grow.

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