According to Breeze, 55% of respondents said they would, hypothetically, purchase an insurance product from Amazon rather than a traditional carrier, with 46% saying they would purchase from Google and just 38% willing to buy insurance from Facebook. (Credit: Koshiro K/Shutterstock.com) According to Breeze, 55% of respondents said they would, hypothetically, purchase an insurance product from Amazon rather than a traditional carrier, with 46% saying they would purchase from Google and just 38% willing to buy insurance from Facebook. (Credit: Koshiro K/Shutterstock.com)

Advances in insurtech are quickly pushing the industry toward data and technology- driven efficiency, and non-insurance companies have already started to dip their toes into the insurance space. But would consumers be willing to purchase renters insurance from Zillow or get their auto policy from Tesla?

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Brittney Meredith-Miller

Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].

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