Customers exist in a world that is "always on," and they expect to have access to those they do business with at times and in ways that are most convenient for them. (Credit: ©Blue Planet Studio – stock.adobe.com)
Even before the COVID-19 pandemic forced many folks to learn how to operate large facets of their lives online, our world was already headed in a more virtual direction. With increasing digital knowledge comes higher expectations from consumers for digital services. A report released by Smart Communications explores how customers' expectations regarding things like personalization and digital preferences are affecting businesses' priorities. Here are their four key findings.
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Brittney Meredith-Miller
Brittney Meredith-Miller is assistant editor of PropertyCasualty360.com. She can be reached at [email protected].
