Excerpts from: Finding Success in a Niche Market: Building Blocks for Agents & Brokers
Specialization can be a key differentiator for an agent or broker in a competitive P&C insurance market. However, building a brand as a niche expert has its share of hurdles. Listen to excerpts from the Finding Success in a Niche Market webcast.
Highlights from the October 6 webcast “Seven Insights to Help P&C Insurers Attract and Retain Millennial Policyholders.” This event was sponsored by SafeCo, and featured Heather A. Turner, managing editor – NU Property & Casualty Group; Michael Herzak II, vice president – Insurance Systems Group, Inc.; Brook McGuire, strategiest – Safeco Insurance; Rachael Rizzi, vice president of risk management – Branch Benefits Consultants; and Drew Tewksbury, director of sales and marketing – McGowan Allied Specialty Insurance.
The webcast can be found in its entirety on demand at https://www.propertycasualty360.com/2021/09/03/finding-success-in-a-niche-market-building-blocks-for-agents-brokers/