WSIA retained Conning to assist in developing an objective analysis of the cost of wholesale distribution
versus the cost of retail distribution to allow for a better understanding of the facts regarding the cost
structure and ratios between the channels. (Graphic provided by WSIA)
A recent analysis conducted by Conning, Inc. reconfirmed that wholesale insurance distribution does not increase the cost of the transaction to the insured.
The study, which examined 2016-2020 data, found that the total non-loss cost ratio for the wholesale composite was lower than the retail composite by 1.8% points. The analysis of the cost of distributing commercial insurance policies through wholesale and retail brokerage channels was conducted by Conning, Inc.'s Insurance Research Division and serves as an update to a study originally published in 2016.
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