Emojis can provide facial expressions in an email in place of in-person expressions. They also can introduce levity or a humorous tone. Just think carefully before using one, says communications expert and author Erica Dhawan. (PureSolution via Adobe Stock)
Email may now be the preferred form of communication for today's insurance-business clients, but a poorly-executed message can unintentionally become a terrible turnoff.
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Jane Wollman Rusoff
Jane Wollman Rusoff is a ThinkAdvisor contributing editor specializing in interviews with thought leaders. She has written for ThinkAdvisor since its inception and was a contributing editor to Research magazine, a predecessor to ThinkAdvisor, starting in 1992.
Jane has received two AZBEE Awards from the American Society of Business Publication Editors. She has contributed articles to The New York Times, The Washington Post, the Los Angeles Times and Esquire, among numerous other publications.
Jane has written or co-authored five books, including three written with “Tonight” show creator Steve Allen. Jane was a staff editor with London Express Features and Billboard’s Merchandising Magazine. She has interviewed and profiled thousands of entertainment personalities, including Ray Charles, George Clooney, Angelina Jolie and Meryl Streep.
Jane is the founder of www.FamilyStarProductions.com.
