For consumers that could be persuaded to try a telematics plan, saving money was the biggest draw. Drivers said they would also be more interested if data security was guaranteed and if the program could make them better drivers. (Credit: Metamorworks/Shutterstock.com) For consumers that could be persuaded to try a telematics plan, saving money was the biggest draw. Drivers said they would also be more interested if data security was guaranteed and if the program could make them better drivers. (Credit: Metamorworks/Shutterstock.com)

While 52% of motorists think it is fair to base auto insurance rates on driving behaviors, 41% said they were unfamiliar with telematics applications for insurance, according to The Zebra.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

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