While the concept of innovation in insurance is often linked with technology, the property & casualty sector is so broad and multifaceted. So is our new awards program. (Shutterstock) The concept of innovation in insurance is often linked with technology, but the property & casualty sector is broad and multifaceted. So our new awards program is, too. (Shutterstock)

In his iconic business and self-help book "The 7 Habits of Highly Effective People," the late businessman, educator and author Stephen Covey wrote that being effective is as much about thoughtful processes as it is about generating desirable results.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].

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