In exchange for lower insurance premiums, 72% of consumers would share some form of personal data, including health and home information, according to a survey by Capco. Younger consumers (18-24) are even more willing to share, as 87% say they would divulge their details for lower premiums.
In addition to health tests, which one-third of respondents would share, 29% would reveal details from their smartwatch, while 32% would share data from a smart home device.
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