"If not completely satisfied with the cookie-to-cream ratio," policyholders can file a claim and seek reimbursement in the form of a replacement tub of ice cream of the insured's choosing. (Credit: Unilever North America)

Consumer packaged goods manufacturers take big risks when updating product formulations and packaging, toying with the possibility of irritating the incredibly tight bond consumers have with their favorite snack brands.

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Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

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