We have long held the belief that image provenance — the point of capture of authenticated pictures and videos — can deliver significant benefits and propel the financial services industry, specifically insurance and lending, to new heights. Companies in both mortgage lending and insurance have identified innovative ways to deploy this technology in response to and in preparation for a natural disaster.

Why is image provenance helpful to insurers?

The insurance and financial services industries are regularly innovating and digitizing their processes but have also had to address growing trust gaps and bad actors leveraging technology for fraud. This is a dizzying challenge for any industry but particularly sensitive for financial services that are responding to disaster scenarios where families are in acute situations and need rapid assistance.