Design and functionality are the yin and yang of a powerful insurance agency website. (Photo: joyfotoliakid/Adobe Stock)
A website's design and functionality should work together to achieve a specific goal. For most insurance agencies, that goal is to capture online prospects.
Design and functionality are the yin and yang of a powerful insurance agency website. Your website's appearance works to build trust with consumers. The features and functionality increase the likelihood of visitors becoming leads. Here are four of the best lead-generating features to focus on for your website.
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