Having a robust customer profile beyond just demographics can help insurers deliver faster, more accurate service based on their insights into customers and their needs. (Photo: Oulaphone/stock.adobe.com)
In insurance, every user — consumers, claims adjusters, agents and underwriters — has different needs and expectations, so how and where they receive information varies. This requires a level of personalization that is adaptable, fast and always up-to-date. There are numerous options available today, but finding one that meets these standards and delivers truly personalized experiences is not always easy.
What is personalized insurance & why is it important?
A McKinsey & Company report states that "personalization is the future of insurance marketing." This same report defines personalized insurance as reaching customers with targeted messaging, offers and pricing at just the right time. The key to creating communications and products that are tailored to individual preferences and behavior is data.
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