Having a robust customer profile beyond just demographics can help insurers deliver faster, more accurate service based on their insights into customers and their needs. (Photo: Oulaphone/stock.adobe.com)
In insurance, every user — consumers, claims adjusters, agents and underwriters — has different needs and expectations, so how and where they receive information varies. This requires a level of personalization that is adaptable, fast and always up-to-date. There are numerous options available today, but finding one that meets these standards and delivers truly personalized experiences is not always easy.
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