The Hartford commits $2M to adaptive sports group Move United
The donation will help launch a competition series and digital fitness platform for disabled people.
As part of its ongoing commitment to adaptive sports for disabled people, The Hartford is donating $2 million over the next two years to nationwide adaptive sports organization Move United, according to the disability insurance provider. The donation will be used to launch the Hartford Competition Series and a digital fitness platform.
“We believe people are capable of achieving amazing things with the right encouragement and support and have seen first-hand the positive impact sports can have on one’s health and productivity,” Kathy Bromage, Hartford CMO, said in a release. “We are dedicated to expanding access to sports participation for people of all abilities and remain steadfast in our long-standing commitment to advancing the adaptive sports movement.”
The namesake competition series will feature two of the most prominent adaptive sports competitions in the U.S.: The UCO Endeavor Games and the Move United Junior Nationals. The events will give more than 600 disabled athletes the chance to compete in 12 adaptive sports, participate in learning clinics and achieve national classification, The Hartford reports. Each competition in the series will also include a surprise for participants, which includes a custom piece of adaptive sporting equipment.
Move United OnDemand, a digital fitness platform, will feature adaptive sports training and various classes, including yoga, cardio and strength training. The platform will feature accomplished instructors such as 2019 World Champion Para-Snowboarder Keith Gabel.
“We’ve been working side by side with The Hartford to bring greater awareness to adaptive sports for nearly three decades,” said Move United’s Executive Director Glenn Merry said in a release. “Parlaying the success of our programming and long-standing partnership to include a competition series and online fitness training program will undoubtedly allow more people with disabilities to experience the life-changing power of sport that develops the dedication, self-confidence, and resilience that translates to all areas of their lives.”