Technologically-savvy insurance brokerages and agencies already track metrics and data that can feed motivational platforms. (freshidea/Adobe Stock) Technologically savvy insurance brokerages and agencies already track metrics and data that can feed motivational platforms. (freshidea/Adobe Stock)

Fitness enthusiasts have become obsessed with motivational apps and technology like the Peloton and Apple Watch. The consumerization of such technologies in our personal lives provides opportunities for innovative insurance organizations to harness that same energy, motivation, and momentum to produce significant results while also meeting the growing employee need for real-time recognition.

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