ROI of Advanced Digital Advertising: What Marketers Need to Know

Overview

[ON-DEMAND ONLY]

This event has been recorded and is now available on-demand. If you have previously registered click here and access the recording using the email you previously registered with. If you have not registered, please fill out the form to the right to gain access to the event.

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Find out how B2B marketers in the legal, financial, insurance, and commercial real estate markets are getting 3x to 6x better engagement using advanced digital advertising strategies. Product and market experts from ALM will present case studies and practical information on how a new generation of display advertising solutions is driving leads and awareness in specialized vertical markets.

Join this webcast to learn:

• Superior targeting from AI-based intent analysis that discovers which companies are likely to buy your product and first-party data to identify potential members of the buying committee at those companies.
• Multichannel messaging that reaches prospects with ads on ALM’s Legal, Financial, Insurance and Real Estate websites that they frequent during their day and on their social feeds.
• New programmatic solutions that can be automatically turned on and off and reach targeted buyers.
• High-impact ad units that offer 3x to 6x the CTR of traditional run-of-site advertising display units.

REGISTER NOW! (Not able to attend? We recommend you STILL REGISTER – you will receive an email with how to access the recording of the event)

Speakers:

Jeff Rezer I Director of Advertising Strategy & Operations, ALM Jeff is the Director of Advertising Strategy and Operations for ALM Media. Jeff is a veteran of the digital publishing world, having spent the last 13 years holding positions in SEO/SEM, yield management and ad operations. He currently leads a team at ALM responsible for developing, managing and monetizing digital display and other high-engagement audience products.