Here is why competing on price can be the wrong strategy for insurance agencies. (Photo: fizkes/Shutterstock)
It's easy to get discouraged when you see a competitor advertise lower prices. And it's difficult to watch clients leave for what may seem like a better deal, especially when you're not the one setting policy rates.
But don't get too caught up worrying about price. Rocket Referrals gathered intel on why competing on price is the wrong strategy for your insurance agency anyway. Instead, we'll tell you what you should be focusing on.
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