What does change look like in the insurance industry? A significant rethink of customer service that will revolutionize how P&C insurers use digital technologies to create personalized products with speed and care. (KC Jan/Shutterstock.com) What does change look like in the insurance industry? A significant rethink of customer service that will revolutionize how P&C insurers use digital technologies to create personalized products with speed and care. (KC Jan/Shutterstock.com)

Einstein once said: "The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking." When it comes to the concept of customer service, the P&C insurance industry is due a change in thinking about how insurers are using technology to better cater to customers.

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