A lead is more than a phone call or a form fill. It's a result. In particular, it's the result of getting in front of a captive audience or an audience looking for what you offer. (Photo: Shutterstock) A lead is more than a phone call or a form fill. It's a result. In particular, it's the result of getting in front of a captive audience or an audience looking for what you offer. (Photo: Shutterstock)

Leads. They're an insurance agency's lifeblood.

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