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J.D. Power reported 77% of auto insurance customers are either actively shopping for a new carrier or have experienced an adverse event that triggered shopping activity. Against this backdrop of rapid-fire swings in customer sentiment, J.D. Power has developed a solution to provide daily metrics on auto insurance customer shopping activity at a brand level. The new J.D. Power Auto Insurance Loyalty Indicator & Shopping Trends, fueled by SurveyMonkey Market Research Solutions, offers the industry's most current, comprehensive view of auto insurance customer shopping behaviors at the national and state level.
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