Insurance agents need to nurture personal relationships to get more clients and bring down the cost of acquisition. (Photo: Shutterstock)
I've met a lot of insurance agents over the years, and I've begun to notice a trend. Basically, the special something that makes for an outstanding agent is attention to detail — that one characteristic can make or break you in this business.
The agents who have this quality ask themselves how the cash they spend will eventually lead to profit and extend the customer lifetime value. Basically, they're smart about customer acquisition strategy.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
